West Coast Novelty Corp. is the largest distributor of licensed sports, entertainment, and lifestyle products in the world. We are officially recognized by the NFL, MLB, NBA, WWF and Collegiate Licensing (CLC) as a national distributor of their licensed merchandise. Our innovative distribution facilities located in Memphis, TN and Alameda, CA use state-of-the-art customer service, inventory and accounting software. We can instantly see our entire inventory and order flow with a few keystrokes, ensuring quick and efficient order processing. Throughout the facilities, efficiencies have been engineered to expedite orders. Distribution staff use the latest in hand-held computer scanners to process orders and to relay current stock information back into our database. Our in-house tracking software monitors each order throughout the order shipment process until it arrives at the retailer's door.