Some business solutions are mission-critical; when they go down, they can bring the company to a standstill. Other solutions can be classified as business-critical; their absence can significantly affect the performance of the company and its ability to execute its core business.
A company cannot succeed without loyal customers. In this era of pervasive digital technology and always-on social media, it is more important than ever to distinguish yourself from your competitors. One way to do this is to use mobile technology to tap into the growing buying power of the Millennials, the "Digital Natives."
'Business transformation' is over-used, but not always understood. In some cases, it describes a company that completely changes their line of business, think Netflix. But another, equally valid definition is when a company fundamentally changes the way they operate their business through the use of digital technology.